Masterclass 2015 Recap

  • dmmasterclasslogo-large


    Get smart, fast with this  four hour deep dive course on the latest e-publishing, narrative driven interactive products, led by experts.

    WHERE: Bologna, Italy inside the Bolognafiere headquarters, Sala Concerto, Block D 1st floor Services Centre

    WHEN: Sunday afternoon, March 29, 2015 from 11:00 – 3:45 PM (15:45)

    Exhibitor Ticket Rate: 199 € + VAT 22%      € 242.78
    Regular Ticket Rate: 249 € + VAT 22%         € 303.78

    Note: this price includes a pass to the Bologna Children’s Book Fair


    The BolognaRagazzi Prize ceremony, held in the center of the book fair each year.

    The 2015 event again bring together the leading app developers, publishers and reading specialists for the annual deep dive on all things digital. We will look at design, process and the business of apps as well as an intense study of those apps that were selected for the BolognaRagazzi Digital Award. A professional panel of new voices and past masters will look at the business and state of the app going over the successes and opportunities in this ever changing  space.

    A  GREAT VALUE — Registration fee includes one year subscription to Children’s Technology Review; with full access to the CTREX database; plus the latest digital version of the Dust or Magic handout packet “Child Development 101 for the Designers of Children’s Interactive Media.”

    You’ll get to know the leaders in the space, and you’ll leave with the tools you need to apply your new knowledge, tomorrow.



    Sunday March 29

    11:00 Check in and informal greetings.

    11:15 Welcome by BolognaFiere

    Report from the Jurors: a closer look at the Winners and Finalists of the 2015 BolognaRagazzi Digital Prize (Warren Buckleitner and Jurors who are on hand).

    caterpillar-soloChild Development Meets Touch Screens. Why understanding the basic ideas of Jean Piaget and BF Skinner are more relevant today than ever when it comes to making successful screen-based content.

    12:00 Case Study: Two apps; one caterpillar —  How StoryToys successfully re-engineered a beloved children’s publishing icon, with interactivity in mind. Emmet O’Neil of StoryToys. Emmet will provide a case study in the making of My Very Hungry Caterpillar.

    12:45 Micro Demos: Be prepared to participate in a round of 60 second demonstrations, to show of the best features of your (or someone else’s) app.

    1:15  (13:15) 30 Minute Buffet Break

    1:45  (13:45)  State of the App 2015 Panel; Moderated by Neal Hoskins. What’s new in app publishing? What are the strengths and weaknesses of Android, iOS & Amazon; and what does it take to get your ROI (Return On Investment).


    2:30 (14:30) Spotlight on App Publishing Issues: tips and tricks to help you get discovered, reach more users and build successful businesses on various platforms.

    1. Google Play, Shazia Makhdumi, Global Head of Educational Apps & Games Business Development
    2. iOS/iTunes, Pierre Abel, L’Escapadou


    3:00  (15:00) Final comments, evaluation

    3:45 (15:45) Conclusion of the Dust or Magic Masterclass 2015

    4:00 – 6:00 Meetings and appointments  (invite only developer meetings not part of Dust or Magic). 

    8:30 (20:30)  Community Dinner and toast to “magic” in Bologna (fixed price seating of 35 Euros; advanced reservations required). Note that details might be change; final plans will be announced onsite. If you want to attend the dinner, you must pre-pay using the registration form 

    Cantina Bentivoglio
    Via Mascarella, 4/b
    40126 Bologna

    Read about the 2014 Masterclass (archived) or watch one of the main talks by John Cromie on YouTube.

  • 2018 Events

    Masterclass • Mar. 25, Bologna, Italy • Register
    AppCamp • Jun. 1-3, Asilomar, CA • Register
    Highlights Retreat • Boyds Mills, PA
    Institute • Nov. 4-6, Lambertville, NJ • Register

  • Subscribe to our mailing list

    * indicates required
    Email Format

  • The Official Publication of Dust or Magic
    Full access to CTREX
    The CTR Monthly Issue
    CTR Weekly: Three Noteworthy Apps
  • Tweets from @dustormagic


  • Conference testimonials


    • laserpinters

      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

      "Unique, inspiring, eye-opening. I would recommend anyone involved in the interactive space for kids to attend at least one. Thank you to everyone for sharing and being an inspiration."

    • SONY DSC

      Roby JohnCEO, TapToLearn, Dust or Magic Hurricane Edition

      "Thanks for a great first Dust or Magic. Made it totally worth flying all the way in from Mumbai."

    • dustormagic-peterspicture

      Valerie ConnellVP Product & Market Strategy, The Waterford Institute, Dust or Magic 2010

      "Top Notch conference with A-list attendees - a pleasure to be included with the best of the best!"

    • katewilson200

      Kate WilsonFounder & Managing Director, Nosy Crow, Dust or Magic 2011

      "Relevant, invigorating and mind expanding: a great event. Warren's energetic, warm and informal style of communication and facilitation is key."

    • SONY DSC

      Krista MarksDust or Magic 2011

      "The best part is the inspiration that comes from being with a group of like minded, passionate, talented humans."

    • Jens Peter de Pedro

      Jens Peter de PedroPlay Designer, Toca Boca, Dust or Magic Hurricane Edition

      "If you are in Children's Interactive Media it's like coming to Church. You got to go for spiritual reasons. And it's only once a year!"

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM '13 Institute

      "Dust or Magic Fall is a must attend event to help increase chances of making successful children's new media products."

    • charity 1

      Charity GerbrandtCreative Lead, Disney Club Penguin, DM Institute '13

      "So great to share with like-minded people in a low pressure, no drama environment. Great size, space and leadership."

    • Kimberley SorensonThe Waterford Institute, Dust or Magic Highlights Foundation 2015

      "A wonderful opportunity to get down and dirty with a lot of different voices in a protected space. Inspiring + energizing on all conceivable levels -- many many thanks."

    • JCC

      Jayne ClarePresident, Teachers With Apps, Dust or Magic Highlights 2015

      "Leaving with a wealth of new knowledge, friends, ideas and inspiration!"

    • Erin - bio pic

      Erin ReillyCreative Director, Annenberg Innovation Lab at USC, Dust or Magic eBook Retreat 2013

      "This was just the retreat I needed to learn and to be inspired by others." 

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM 2002-2010

      "Come for toys, stay for friendship; leave with knowledge."

    • jlodahl

      Jesper LodahlCEO, SmartTots, Dust or Magic Hurricane Edition

      "Great crowd, great minds, great learning experience."

    • Hans WagnerOwner, Computer Explorers, Dust or Magic 2014

      "Just soaked in all of it. Great environment!"

    • Megan SmithSenior Designer, Interactive Media, Highlights for Children, Dust or Magic 2014

      "Warren and Daren really made everyone feel relevant and comfortable. Perfect balance of healthy criticism and ideas for growth."

    • aleen

      Aleen SteinCEO, Organa, Dust or Magic 2014

      "Even though I'm not making apps right now, exciting and relevant to my life."

    • Screen Shot 2015-09-23 at 4.03.01 PM

      Lorraine AkemannMoms With Apps

      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.