Masterclass 2014 Recap


    dmmasterclasslogo-largeAnnouncing the First Annual Dust or Magic Masterclass at the Bologna Children’s Book Fair — The World’s Largest Children’s Publishing Event —  on March 23 in Bologna, Italy.
    A three hour intensive workshop on the design of narrative driven interactive products, led by experts.

    Topics include lectures by former BolognaRagazzi Digital Award winners, plus a discussion of key influential products in children’s interactive publishing determined by this year’s jurors for the BolognaRagazzi Digital Award.


    You’ll get to know the leaders in the space, and you’ll leave with the tools you need to apply your new knowledge, including the handbook, Child Development 101 for the Designers of Children’s Interactive Media.

    149 Euros for Bologna Exhibitor +VAT (Value Added Tax)
    199 Euros for Non Exhibitor + VAT
    NOTE: As with other Dust or Magic events, group size is controlled. Seats must be reserved in advance. To reserve a spot (to be billed later) fill out the form below).

    WHERE: Bologna, Italy inside the Bolognafiere headquarters.

    WHEN: Sunday, March 23, from 3:00 – 6:30 PM


    WHO: This year’s lecturers include former BolognaRagazzi Digital Award winners Touch Press and Nosy Crow. Discussions will be co‐facilitated by Neal Hoskins, curator of the Bologna Children’s Book Fair Digital Café, and Warren Buckleitner, the chief judge of the BolognaRagazzi Digital Award and head of Dust and Magic.


    3:00 Welcome and Introductions (Warren Buckleitner, Neal Hoskins and Roberta Chinni)

    3:05 Non-fiction Case StudyJohn Cromie, Co-Founder and Chief Technology Officer, Touch Press.

    John will explore how creativity from multiple disciplines is nurtured, and carefully woven into the conception, design and production of Touch Press apps. This innovative approach has been affirmed through industry plaudits such as the 2014 KAPI “Pioneering Team” Award.  John’s talk will be liberally illustrated with practical examples from acclaimed apps such as Disney Animated (Apple Best iPad App of 2013) and Barefoot World Atlas. He will touch on tools and techniques, as well as the emerging new digital skills required. Expect to come away with a deeper appreciation of the app as a creative medium, and what it takes to make apps that provoke reviews such as: “You have to see this to believe it. Beautifully designed, perfectly executed. This is what the iPad was made for.”

    3:50 Demo Lottery:  A fun way to view some new apps

    4:05 Fiction Case Study: Kate Wilson of Nosy Crow.

    Kate Wilson, Managing Director, Nosy Crow

    Kate Wilson, Managing Director, Nosy Crow

    Last year, Nosy Crow was described by USA Today as “The Steven Spielberg of apps”, based on its ground-breaking, multi-award-winning narrative apps, both fiction and non-fiction. Nosy Crow wants to offer children compelling story experiences using the features and opportunities for interactivity and multimedia that touchscreens provide to ensure that reading is not the most boring thing you can do on an iPad. Kate will talk through the elements of Nosy Crow’s apps storytelling: concept, writing, illustrating, animating, audio, coding and testing. Among other issues, she’ll explore questions like: How do you balance narrative and play? How do you match reading levels with complexity of in-app tasks? What’s the link, if any, between physical books and apps?


    magicbeans4:50 Coffee

    5:05 Demos of Magic, and Dust from the 2014 BolognaRagazzi Digital Award Winners and Entries by Warren Buckleitner

    5.35 Demo Lottery: A fun way for attendees to see and try new apps.

    5.45 Closing Panel: State of the App with Neal Hoskins, Warren Buckleitner, Kate Wilson and John Cromie

    TO REGISTER: Registrations are closed.




  1. [Question] Conference Application December 13, 2013

    Dear. Members

    I'm Pearl Kim in NCSOFT.

    Masterclass seems cool! and I want participate in the event as a listener, if it can.
    ( My team is working on picture book publishing and we are interested in digital publishing)

    Where can I get application form and to whom submit ?

    Thank you in advance.


  2. buckleit January 15, 2014

    Hi Pearl, It is now possible to reserve a seat. All we need is your name and email; the Children's Book Fair will send you a form for payment later.

  3. Pingback : It’s Nearly Book Fair Time | Christopher Cheng

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  • Conference testimonials


    • laserpinters

      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

      "Unique, inspiring, eye-opening. I would recommend anyone involved in the interactive space for kids to attend at least one. Thank you to everyone for sharing and being an inspiration."

    • SONY DSC

      Roby JohnCEO, TapToLearn, Dust or Magic Hurricane Edition

      "Thanks for a great first Dust or Magic. Made it totally worth flying all the way in from Mumbai."

    • dustormagic-peterspicture

      Valerie ConnellVP Product & Market Strategy, The Waterford Institute, Dust or Magic 2010

      "Top Notch conference with A-list attendees - a pleasure to be included with the best of the best!"

    • katewilson200

      Kate WilsonFounder & Managing Director, Nosy Crow, Dust or Magic 2011

      "Relevant, invigorating and mind expanding: a great event. Warren's energetic, warm and informal style of communication and facilitation is key."

    • SONY DSC

      Krista MarksDust or Magic 2011

      "The best part is the inspiration that comes from being with a group of like minded, passionate, talented humans."

    • Jens Peter de Pedro

      Jens Peter de PedroPlay Designer, Toca Boca, Dust or Magic Hurricane Edition

      "If you are in Children's Interactive Media it's like coming to Church. You got to go for spiritual reasons. And it's only once a year!"

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM '13 Institute

      "Dust or Magic Fall is a must attend event to help increase chances of making successful children's new media products."

    • charity 1

      Charity GerbrandtCreative Lead, Disney Club Penguin, DM Institute '13

      "So great to share with like-minded people in a low pressure, no drama environment. Great size, space and leadership."

    • Kimberley SorensonThe Waterford Institute, Dust or Magic Highlights Foundation 2015

      "A wonderful opportunity to get down and dirty with a lot of different voices in a protected space. Inspiring + energizing on all conceivable levels -- many many thanks."

    • JCC

      Jayne ClarePresident, Teachers With Apps, Dust or Magic Highlights 2015

      "Leaving with a wealth of new knowledge, friends, ideas and inspiration!"

    • Erin - bio pic

      Erin ReillyCreative Director, Annenberg Innovation Lab at USC, Dust or Magic eBook Retreat 2013

      "This was just the retreat I needed to learn and to be inspired by others." 

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM 2002-2010

      "Come for toys, stay for friendship; leave with knowledge."

    • jlodahl

      Jesper LodahlCEO, SmartTots, Dust or Magic Hurricane Edition

      "Great crowd, great minds, great learning experience."

    • Hans WagnerOwner, Computer Explorers, Dust or Magic 2014

      "Just soaked in all of it. Great environment!"

    • Megan SmithSenior Designer, Interactive Media, Highlights for Children, Dust or Magic 2014

      "Warren and Daren really made everyone feel relevant and comfortable. Perfect balance of healthy criticism and ideas for growth."

    • aleen

      Aleen SteinCEO, Organa, Dust or Magic 2014

      "Even though I'm not making apps right now, exciting and relevant to my life."

    • Screen Shot 2015-09-23 at 4.03.01 PM

      Lorraine AkemannMoms With Apps

      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.