Dust or Magic AppFest East Coast

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    Sunday Afternoon, November 2, 2014 (from 2 – 6 PM)

    WHAT IS IT?  A free public festival of children’s interactive media, that is idea for graduate students, small (or large) publishers, researchers and journalists looking to see a promising product in the very earliest stages. It is an informal warmup act for Dust or Magic Institute.  We understand that there may be a low co-relation between the talent behind an app, and your bank balance.

    WHERE IS IT: The Inn at Lambertville Station, 11 Bridge Street, Lambertville, NJ. Lambertville is on the commuter bus route from both NYC Port Authority and Newark Liberty International Airport. It is possible for an NYU ITP student to take the bus out in the morning, attend AppFest and return on an evening bus for less than $30.

    REGISTRATION  Please use this form.   Attendees are limited to 100, including children.

    PHOTOGRAPHY By attending, you understand that you may end up on YouTube.


    1:00 Setup  Find Lisa or Megan to check in and pick up a guest name badge.

    2:00 pm  Decide which role you want to play:

    1. Demo giver: grab a balloon (provided), write the name of the product you want to demo with marker. You may want to offer a free download code, business card or flyer so people remember your product. Please do not bring a booth or formal stand. Your only promotional material is your product, your balloon and your business card.
    2. Demo taker: Wander around and explore. Children are welcome.


    5:00 pm – Welcome to the 14th Annual Dust or Magic in Lambertville in the new Riverside room.

    AppFest participants are welcome to attend this session.

    Reverse panel “huddle” — “The State of Children’s Interactive Media” Trends and news with contributions from a rare and expert audience, hosted by  Warren Buckleitner and Daren Carstens, with input from Claire GreenRobin RaskinChris Byrne and John Barbour.  This year’s topics may be:

    • Publishing apps, ROI, and non-iTunes options.
    • Lessons from the dust bin of new products and noble attempts.
    • The five products that we all need to know about in order to be relevant in 2015.
    • The state of Video Game Consoles (PS4, Xbox One and the Wii U) and handheld systems (N3DS).
    • Toys, toys, toys … an industry point of view. Does Osmo stand a chance in ToyRUs?
    • Wearable tech. Is the LeapBand viable? What else should  be done?
    • 3D Goggles and 3D printing — more bark than bite?
    • Lessons from the children’s book publishers. These guys know a selling content to children … they’ve been doing it for centuries. What lessons do they have for digital products?
    • Can the magic of Minecraft continue in 2015? Remember Club Penguin and Moshi Monsters? What mistakes must Notch avoid to survive in 2015?
    • Dirty rotten sneaky evil trickery applied to children’s interactive products. Despite a few finds and laws, it’s still going on. Who’s doing it well, and what can we learn from them?

    AppFest participants depart.

  • 2018 Events

    Masterclass • Mar. 25, Bologna, Italy • Register
    AppCamp • Jun. 1-3, Asilomar, CA • Register
    Highlights Retreat • Boyds Mills, PA
    Institute • Nov. 4-6, Lambertville, NJ • Register

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  • Conference testimonials


    • laserpinters

      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

      "Unique, inspiring, eye-opening. I would recommend anyone involved in the interactive space for kids to attend at least one. Thank you to everyone for sharing and being an inspiration."

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      Roby JohnCEO, TapToLearn, Dust or Magic Hurricane Edition

      "Thanks for a great first Dust or Magic. Made it totally worth flying all the way in from Mumbai."

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      Valerie ConnellVP Product & Market Strategy, The Waterford Institute, Dust or Magic 2010

      "Top Notch conference with A-list attendees - a pleasure to be included with the best of the best!"

    • katewilson200

      Kate WilsonFounder & Managing Director, Nosy Crow, Dust or Magic 2011

      "Relevant, invigorating and mind expanding: a great event. Warren's energetic, warm and informal style of communication and facilitation is key."

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      Krista MarksDust or Magic 2011

      "The best part is the inspiration that comes from being with a group of like minded, passionate, talented humans."

    • Jens Peter de Pedro

      Jens Peter de PedroPlay Designer, Toca Boca, Dust or Magic Hurricane Edition

      "If you are in Children's Interactive Media it's like coming to Church. You got to go for spiritual reasons. And it's only once a year!"

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM '13 Institute

      "Dust or Magic Fall is a must attend event to help increase chances of making successful children's new media products."

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      Charity GerbrandtCreative Lead, Disney Club Penguin, DM Institute '13

      "So great to share with like-minded people in a low pressure, no drama environment. Great size, space and leadership."

    • Kimberley SorensonThe Waterford Institute, Dust or Magic Highlights Foundation 2015

      "A wonderful opportunity to get down and dirty with a lot of different voices in a protected space. Inspiring + energizing on all conceivable levels -- many many thanks."

    • JCC

      Jayne ClarePresident, Teachers With Apps, Dust or Magic Highlights 2015

      "Leaving with a wealth of new knowledge, friends, ideas and inspiration!"

    • Erin - bio pic

      Erin ReillyCreative Director, Annenberg Innovation Lab at USC, Dust or Magic eBook Retreat 2013

      "This was just the retreat I needed to learn and to be inspired by others." 

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM 2002-2010

      "Come for toys, stay for friendship; leave with knowledge."

    • jlodahl

      Jesper LodahlCEO, SmartTots, Dust or Magic Hurricane Edition

      "Great crowd, great minds, great learning experience."

    • Hans WagnerOwner, Computer Explorers, Dust or Magic 2014

      "Just soaked in all of it. Great environment!"

    • Megan SmithSenior Designer, Interactive Media, Highlights for Children, Dust or Magic 2014

      "Warren and Daren really made everyone feel relevant and comfortable. Perfect balance of healthy criticism and ideas for growth."

    • aleen

      Aleen SteinCEO, Organa, Dust or Magic 2014

      "Even though I'm not making apps right now, exciting and relevant to my life."

    • Screen Shot 2015-09-23 at 4.03.01 PM

      Lorraine AkemannMoms With Apps

      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.