Masterclass 2018 Agenda – Dust or Magic

[highlight][Archived content below:][/highlight]

[highlight]Sunday, March 25, 2018[/highlight]

2:15 Registration in Sala Notturno in Block D of the Service Center. You must have a general pass to the book fair or your Eventbrite ticket to get past the first gate. If you’ve ordered your pass you’ll be given your fair pass at the Dust or Magic registration desk.

General directions from Bologna: http://www.bolognachildrensbookfair.com/en/visit/get-directions/2499.html

Map of the fair: http://www.bolognachildrensbookfair.com/en/visit/map-of-exhibition-centre/2413.html

3:00 Welcome and Introductions. Bologna Children’s Book Fair.

GUIDING QUESTIONS FOR 2018

AR development kits are here. What do they mean for developers and publishers? How to get the most from AR and picture books?
We’re in the middle of a coding craze. Who’s doing the best work? How can books and tangible materials work in concert with apps to deliver a quality experience?
Voice driven interfaces are now mainstream, thanks to Google Home and Amazon Echo. What new content pipelines for children’s publishers have opened?
Subscription models for children’s digital content – What’s next for book apps and web services?
How do you win the BolognaRagazzi award in 2018? Who chooses and what do they look for?

3:05 FEATURE TALK: Barry O’Neill, CEO, Touch Press. Working with the Hungry Caterpillar licensor and bringing out the best of AR and a whole range of learning apps for kids.

Based in Dublin, Touch Press is an educational games and family app publisher that was formed by the integration of Amplify Games, StoryToys, and Touchpress. Barry is a seasoned digital publishing veteran, creating apps based on both original and licensed IP. These include the StoryToys portfolio (My Very Hungry Caterpillar, Mother Goose Club), Touch Press Games’ library (12 a Dozen, Crafty Cut, World of Lexica), and its renowned portfolio of reference apps including Theodore Gray’s “The Elements”, and The Waste Land. Barry is an active investor in mobile content and games ventures.

3:45 Demos

4:00 Perspectives on digital media

Entertainment as a service by Sebastian Wehner and Daniel Matzke of Wonderz.

Daniel and Sebastian will take you on their journey starting from creating monolithic static products, like children films and boxed Nintendo games to fluid experiences with constant content updates. They’ll shine a light on the mindset when transitioning from one to the other, common pitfalls, and what the future might hold.

2. 4:20 Japhet Asher, Tapping into AR. Director of Polarity Reversal and Digital Director of Carlton Publishing. As Augmented Reality technology becomes the next great evolution of digital devices, Carlton Books has established itself as the industry leader in AR enabled book titles. Japhet Asher, digital director at Carlton, will present how the publishing company built a whole AR title list for both the consumer and educational markets. He will share highlights of new products, demonstrating the potential of digital/print hybrids to deliver new stories and rich information for young readers.

4:40 Update on AR and VR for 2018 by Google’s Luca Prasso. A lot has changed since his Masterclass talk last year. Or has it? We’re pleased to welcome back Luca Prasso for an update.

5:10 2018 BolognaRagazzi Digital Award Winners with Juror Chair Warren Buckleitner, with juror members and winners on hand.

5:30 Listen Up: The Evolving Children’s Audiobook Marketplace by Amanda D’Acierno, Penguin Random House Audio

5:45 Demos. Do you have a product you’d like to show? Prepare a short, 3 minute elevator pitch to give to the entire group. We’ll have standard audio and video input, plus a document camera.

6:o0 Panel: The Annual International State of the Children’s App with Neal Hoskins of Bologna Digital as the Moderator. Take a deep dive on the current issues facing interactive designers, with leading minds from various parts of the world. This annual panel is highly interactive, with plenty of discussion with the audience that will extend well into the evening.

6:30 Break: Back to your hotel.

8:00 Fixed price communal dinner in the center city of Bologna.

Once again we will meet informally in the evening to dine together at a new venue — Eataly, Via Degli Orefici to continue the conversation long into the evening, Bologna style. Use this link to buy a dinner ticket (choose register, and dinner prices are listed).

The cost is 40 Euros per seat. Speakers and members of the Masterclass are invited. Bring some apps for informal demos.

Location:

TO REGISTER: Seats are sold using Eventbrite. Please use this link.

2018 Speakers

[speakers presentation_id=5244/]