–ARCHIVED CONTENT–

Get smart, fast with this four hour deep dive course on the latest e-publishing, narrative driven interactive products, led by experts.

WHERE: Bologna, Italy inside the Bolognafiere headquarters, Sala Concerto, Block D 1^st floor Services Centre

WHEN: Sunday afternoon, March 29, 2015 from 11:00 – 3:45 PM (15:45)

PRICE:
Exhibitor Ticket Rate: 199 € + VAT 22% € 242.78
Regular Ticket Rate: 249 € + VAT 22% € 303.78

Note: this price includes a pass to the Bologna Children’s Book Fair

: The BolognaRagazzi Prize ceremony, held in the center of the book fair each year.

The 2015 event again bring together the leading app developers, publishers and reading specialists for the annual deep dive on all things digital. We will look at design, process and the business of apps as well as an intense study of those apps that were selected for the BolognaRagazzi Digital Award. A professional panel of new voices and past masters will look at the business and state of the app going over the successes and opportunities in this ever changing space.

A GREAT VALUE — Registration fee includes one year subscription to Children’s Technology Review; with full access to the CTREX database; plus the latest digital version of the Dust or Magic handout packet “Child Development 101 for the Designers of Children’s Interactive Media.”

You’ll get to know the leaders in the space, and you’ll leave with the tools you need to apply your new knowledge, tomorrow.

AGENDA – ARCHIVED

Sunday March 29

11:00 Check in and informal greetings.

11:15 Welcome by BolognaFiere

Report from the Jurors: a closer look at the Winners and Finalists of the 2015 BolognaRagazzi Digital Prize (Warren Buckleitner and Jurors who are on hand).

Child Development Meets Touch Screens. Why understanding the basic ideas of Jean Piaget and BF Skinner are more relevant today than ever when it comes to making successful screen-based content.

12:00 Case Study: Two apps; one caterpillar — How StoryToys successfully re-engineered a beloved children’s publishing icon, with interactivity in mind. Emmet O’Neil of StoryToys. Emmet will provide a case study in the making of My Very Hungry Caterpillar.

12:45 Micro Demos: Be prepared to participate in a round of 60 second demonstrations, to show of the best features of your (or someone else’s) app.

1:15 (13:15) 30 Minute Buffet Break

1:45 (13:45) State of the App 2015 Panel; Moderated by Neal Hoskins. What’s new in app publishing? What are the strengths and weaknesses of Android, iOS & Amazon; and what does it take to get your ROI (Return On Investment).

Pierre Abel, L’Escapadou
Kate Wilson, Nosy Crow
Valerie Touze, Edoki
Eric Huang, Made in Me

2:30 (14:30) Spotlight on App Publishing Issues: tips and tricks to help you get discovered, reach more users and build successful businesses on various platforms.

Google Play, Shazia Makhdumi, Global Head of Educational Apps & Games Business Development
iOS/iTunes, Pierre Abel, L’Escapadou

3:00 (15:00) Final comments, evaluation

3:45 (15:45) Conclusion of the Dust or Magic Masterclass 2015

4:00 – 6:00 Meetings and appointments (invite only developer meetings not part of Dust or Magic).

8:30 (20:30) Community Dinner and toast to “magic” in Bologna (fixed price seating of 35 Euros; advanced reservations required). Note that details might be change; final plans will be announced onsite. If you want to attend the dinner, you must pre-pay using the registration form.

Cantina Bentivoglio

Via Mascarella, 4/b

40126 Bologna

Italy

Read about the 2014 Masterclass (archived) or watch one of the main talks by John Cromie on YouTube.