Abby Adams

    •   Abby Adams, Toca Boca

      Abby Adams, Toca Boca

    • Abby Adams's details
    • Abby Adams's presentations

    Toca TV Product Manager, Toca Boca

    Abby Adams is the Toca TV Product Manager at Toca Boca, a play studio that makes digital toys for kids. Since its first product launch in 2011, Toca Boca has released 34 apps that have been downloaded in 215 countries worldwide. With over 130 million total downloads to date, Toca Boca apps focus on stimulating kids’ imagination so that they can play and have fun in a safe digital environment.

    Prior to joining Toca Boca, Abby worked at Tinybop where she helped to project manage and bring to market notable apps such as The Robot Factory, The Everything Machine, The Monsters and Homes. She also worked on the product team at Tiggly. Abby was also a researcher at Sesame Workshop where she worked closely with children and families to help guide the development and assessment of digital products.

    Abby has a MA in Digital Media Design for Learning and served as a Peace Corps teacher trainer and education volunteer in West Africa from 2010 to 2012.

  • 2017 Events

    AppCamp • Jun. 2-4, Asilomar, CA • Register
    Highlights Retreat • Oct. 22-24, Boyds Mills, PA • Register
    Institute • Nov. 5-7, Lambertville, NJ • Register

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  • Conference testimonials

     

    • laserpinters

      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

      "Unique, inspiring, eye-opening. I would recommend anyone involved in the interactive space for kids to attend at least one. Thank you to everyone for sharing and being an inspiration."

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      Roby JohnCEO, TapToLearn, Dust or Magic Hurricane Edition

      "Thanks for a great first Dust or Magic. Made it totally worth flying all the way in from Mumbai."

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      Valerie ConnellVP Product & Market Strategy, The Waterford Institute, Dust or Magic 2010

      "Top Notch conference with A-list attendees - a pleasure to be included with the best of the best!"

    • katewilson200

      Kate WilsonFounder & Managing Director, Nosy Crow, Dust or Magic 2011

      "Relevant, invigorating and mind expanding: a great event. Warren's energetic, warm and informal style of communication and facilitation is key."

    • SONY DSC

      Krista MarksDust or Magic 2011

      "The best part is the inspiration that comes from being with a group of like minded, passionate, talented humans."

    • Jens Peter de Pedro

      Jens Peter de PedroPlay Designer, Toca Boca, Dust or Magic Hurricane Edition

      "If you are in Children's Interactive Media it's like coming to Church. You got to go for spiritual reasons. And it's only once a year!"

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM '13 Institute

      "Dust or Magic Fall is a must attend event to help increase chances of making successful children's new media products."

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      Charity GerbrandtCreative Lead, Disney Club Penguin, DM Institute '13

      "So great to share with like-minded people in a low pressure, no drama environment. Great size, space and leadership."

    • Kimberley SorensonThe Waterford Institute, Dust or Magic Highlights Foundation 2015

      "A wonderful opportunity to get down and dirty with a lot of different voices in a protected space. Inspiring + energizing on all conceivable levels -- many many thanks."

    • JCC

      Jayne ClarePresident, Teachers With Apps, Dust or Magic Highlights 2015

      "Leaving with a wealth of new knowledge, friends, ideas and inspiration!"

    • Erin - bio pic

      Erin ReillyCreative Director, Annenberg Innovation Lab at USC, Dust or Magic eBook Retreat 2013

      "This was just the retreat I needed to learn and to be inspired by others." 

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM 2002-2010

      "Come for toys, stay for friendship; leave with knowledge."

    • jlodahl

      Jesper LodahlCEO, SmartTots, Dust or Magic Hurricane Edition

      "Great crowd, great minds, great learning experience."

    • Hans WagnerOwner, Computer Explorers, Dust or Magic 2014

      "Just soaked in all of it. Great environment!"

    • Megan SmithSenior Designer, Interactive Media, Highlights for Children, Dust or Magic 2014

      "Warren and Daren really made everyone feel relevant and comfortable. Perfect balance of healthy criticism and ideas for growth."

    • aleen

      Aleen SteinCEO, Organa, Dust or Magic 2014

      "Even though I'm not making apps right now, exciting and relevant to my life."

    • Screen Shot 2015-09-23 at 4.03.01 PM

      Lorraine AkemannMoms With Apps

      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.