Bologna Masterclass 2018 Agenda

  • DRAFT

    Sunday, March 25, 2018


    2:15 Registration (location to be determined). You must have a general pass to the book fair or your Eventbrite ticket to get past the first gate. If you’ve ordered your pass you’ll be given your fair pass at the Dust or Magic registration desk.    

    General directions from Bologna: http://www.bolognachildrensbookfair.com/en/visit/get-directions/2499.html

    Map of the fair: http://www.bolognachildrensbookfair.com/en/visit/map-of-exhibition-centre/2413.html

    3:00 Welcome and Introductions. Bologna Children’s Book Fair.

    GUIDING QUESTIONS FOR 2018

    • AR development kits are here. What do they mean for developers and publishers? How to get the most from AR and picture books?
    • We’re in the middle of a coding craze. Who’s doing the best work? How can books and tangible materials work in concert with apps to deliver a quality experience?
    • Voice driven interfaces are now mainstream, thanks to Google Home and Amazon Echo. What new content pipelines for children’s publishers  have opened?
    • Subscription models for children’s digital content –  What’s next for book apps and web services?
    • How do you win the BolognaRagazzi award in 2018? Who chooses and what do they look for?

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    3:05 FEATURE TALK: Barry O’Neill, CEO, Touch Press. Working with the Hungry Caterpillar licensor and bringing out the best of AR and a whole range of learning apps for kids.

    Based in Dublin, Touch Press is an educational games and family app publisher that was formed by the integration of Amplify Games, StoryToys, and Touchpress. Barry is a seasoned digital publishing veteran, creating apps based on both original and licensed IP. These include the StoryToys portfolio (My Very Hungry Caterpillar, Mother Goose Club), Touch Press Games’ library (12 a Dozen, Crafty Cut, World of Lexica), and its renowned portfolio of reference apps including Theodore Gray’s “The Elements”, and The Waste Land. Barry is an active investor in mobile content and games ventures.


    3:45 Two perspectives on digital media: Wonderz and Carlton Publishing

    4:00 Sebastian Wehner and Daniel Matzke of Wonderz. Entertainment as a service – subscription models for kids content

    Daniel and Sebastian will take you on their journey starting from creating monolithic static products, like children films and boxed Nintendo games to fluid experiences with constant content updates. They’ll shine a light on the mindset when transitioning from one to the other, common pitfalls, and what the future might hold.

    4:20 Japhet Asher, Director of Polarity Reversal and Digital Director of Carlton Publishing. As Augmented Reality technology becomes the next great evolution of digital devices, Carlton Books has established itself as the industry leader in AR enabled book titles.  Japhet Asher, digital director at Carlton, will present how the publishing company built a whole AR title list for both the consumer and educational markets.  He will share highlights of new products, demonstrating the potential of digital/print hybrids to deliver new stories and rich information for young readers.

    4:40 Update on AR and VR for 2018 by Google’s Luca Prasso. A lot has changed since his Masterclass talk last year. Or has it?  We’re pleased to welcome back Luca Prasso for an update.

    5:10 2018 BolognaRagazzi Digital Award Winners with Juror Chair Warren Buckleitner, with juror members and winners on hand.

    5:30 Amanda D’Acierno, Penguin Random House Audio  “Listen Up: The Evolving Children’s Audiobook Marketplace”  

    5:45 Demos. Do you have a product you’d like to show? Prepare a short, 3 minute elevator pitch to give to the entire group. We’ll have standard audio and video input, plus a document camera.


    6:o0 Panel: The Annual International State of the Children’s App with Neal Hoskins of Bologna Digital as the Moderator. Take a deep dive on the current issues facing interactive designers, with leading minds from various parts of the world. This annual panel is highly interactive, with plenty of discussion with the audience that will extend well into the evening.


    6:30 Break: Back to your hotel.


     Screen Shot 2016-01-29 at 9.22.11 AM8:00 Fixed price communal dinner in the center city of Bologna.

    Once again we will meet informally in the evening to dine together and continue the conversation long into the evening, Bologna style.

    The cost is 40 Euros per seat.  Speakers and members of the Masterclass are invited. Bring a tablet with apps to informally share.

    TO REGISTER

    Seats are sold using Eventbrite. Please use this link.


    2018 Speakers

    • Amanda D’Acierno

      Amanda D’Acierno 

      AMANDA D’ACIERNO, Senior Vice President and Publisher, Penguin Random House Audio, oversees both adult and children’s audio publishing via the Random House Audio, Penguin Audio, BOT and Listening Library imprints, which together publish nearly 1,000 titles a year. D’Acierno is a longtime advocate for audiobooks, leading innovative efforts to spread the word about audio through regional and national awareness campaigns. Her audio career has spanned the Harry Potter series, audiobooks from three Presidents, and bestsellers by John Grisham, George R.R. Martin, Rick Riordan and Ph...

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    • Barry O'Neill

      Barry O’Neill 

      Barry O’Neill is the CEO of Touch Press, the educational games and family app publisher formed by the integration of Amplify Games, StoryToys, and Touchpress. Touch Press is is known for its high quality apps based on both original and licensed IP, including the multi-award winning StoryToys portfolio of K-3 apps (My Very Hungry Caterpillar, Mother Goose Club), Touch Press Games’ library (12 a Dozen, Crafty Cut, World of Lexica), and its renowned portfolio of reference apps including Theodore Gray’s ...

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    • Japhet Asher

      Japhet Asher 

      Director, Polarity Reversal Ltd, Digital Director, Carlton Publishing Japhet has created, written, produced and/or overseen content for Nickelodeon, Disney, CBBC, CBeebies, MTV, ABC, CBS, HBO, Fox, Canal+ and more.  He launched the CBBC and CBeebies YouTube channels and was in charge of digital content for CBBC during its most successful era to date. Japhet started out as a writer and documentary maker, making films for ABC, PBS and HBO.  He went on to become a partner in the ground breaking animation studio Colossal Pictures, which produced the very first MTV ID and made many more ident...

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    • Daniel Matzke

      Daniel Matzke 

      Daniel Matzke is the co-founder and CTO of Wonderz. Since his early youth Daniel is a passionate computer expert and programmer. After finishing high-school, he studied computer science at the Humboldt-University in Berlin (diploma degree with distinction). Already during his time at university he worked for several game companies and began giving programming lessons at the Games Academy, a private school specialized in educating game developers. Since 2005 Daniel is supervisor for the computer science and member of Games Academy’s advisory board. In 2006, after graduating, Daniel and tw...

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  • 2018 Events

    Masterclass • Mar. 25, Bologna, Italy • Register
    AppCamp • Jun. 1-3, Asilomar, CA • Register
    Highlights Retreat • Boyds Mills, PA
    Institute • Nov. 4-6, Lambertville, NJ • Register

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      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

      "Unique, inspiring, eye-opening. I would recommend anyone involved in the interactive space for kids to attend at least one. Thank you to everyone for sharing and being an inspiration."

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      Roby JohnCEO, TapToLearn, Dust or Magic Hurricane Edition

      "Thanks for a great first Dust or Magic. Made it totally worth flying all the way in from Mumbai."

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      Valerie ConnellVP Product & Market Strategy, The Waterford Institute, Dust or Magic 2010

      "Top Notch conference with A-list attendees - a pleasure to be included with the best of the best!"

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      Kate WilsonFounder & Managing Director, Nosy Crow, Dust or Magic 2011

      "Relevant, invigorating and mind expanding: a great event. Warren's energetic, warm and informal style of communication and facilitation is key."

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      Krista MarksDust or Magic 2011

      "The best part is the inspiration that comes from being with a group of like minded, passionate, talented humans."

    • Jens Peter de Pedro

      Jens Peter de PedroPlay Designer, Toca Boca, Dust or Magic Hurricane Edition

      "If you are in Children's Interactive Media it's like coming to Church. You got to go for spiritual reasons. And it's only once a year!"

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      Scott TraylorPresident, 360KID, DM '13 Institute

      "Dust or Magic Fall is a must attend event to help increase chances of making successful children's new media products."

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      Charity GerbrandtCreative Lead, Disney Club Penguin, DM Institute '13

      "So great to share with like-minded people in a low pressure, no drama environment. Great size, space and leadership."

    • Kimberley SorensonThe Waterford Institute, Dust or Magic Highlights Foundation 2015

      "A wonderful opportunity to get down and dirty with a lot of different voices in a protected space. Inspiring + energizing on all conceivable levels -- many many thanks."

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      Jayne ClarePresident, Teachers With Apps, Dust or Magic Highlights 2015

      "Leaving with a wealth of new knowledge, friends, ideas and inspiration!"

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      Erin ReillyCreative Director, Annenberg Innovation Lab at USC, Dust or Magic eBook Retreat 2013

      "This was just the retreat I needed to learn and to be inspired by others." 

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      Scott TraylorPresident, 360KID, DM 2002-2010

      "Come for toys, stay for friendship; leave with knowledge."

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      Jesper LodahlCEO, SmartTots, Dust or Magic Hurricane Edition

      "Great crowd, great minds, great learning experience."

    • Hans WagnerOwner, Computer Explorers, Dust or Magic 2014

      "Just soaked in all of it. Great environment!"

    • Megan SmithSenior Designer, Interactive Media, Highlights for Children, Dust or Magic 2014

      "Warren and Daren really made everyone feel relevant and comfortable. Perfect balance of healthy criticism and ideas for growth."

    • aleen

      Aleen SteinCEO, Organa, Dust or Magic 2014

      "Even though I'm not making apps right now, exciting and relevant to my life."

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      Lorraine AkemannMoms With Apps

      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.