Bologna Masterclass 2018 Agenda


    Sunday, March 25, 2018

    2:15 Registration (location to be determined). You must have a general pass to the book fair or your Eventbrite ticket to get past the first gate. If you’ve ordered your pass you’ll be given your fair pass at the Dust or Magic registration desk.    

    General directions from Bologna:

    Map of the fair:

    3:00 Welcome and Introductions. Bologna Children’s Book Fair.


    • AR development kits are here. What do they mean for developers and publishers? How to get the most from AR and picture books?
    • We’re in the middle of a coding craze. Who’s doing the best work? How can books and tangible materials work in concert with apps to deliver a quality experience?
    • Voice driven interfaces are now mainstream, thanks to Google Home and Amazon Echo. What new content pipelines for children’s publishers  have opened?
    • Subscription models for children’s digital content –  What’s next for book apps and web services?
    • How do you win the BolognaRagazzi award in 2018? Who chooses and what do they look for?

    Screen Shot 2017-11-26 at 9.55.11 PM


    3:05 FEATURE TALK: Barry O’Neill, CEO, Touch Press. Working with the Hungry Caterpillar licensor and bringing out the best of AR and a whole range of learning apps for kids.

    Based in Dublin, Touch Press is an educational games and family app publisher that was formed by the integration of Amplify Games, StoryToys, and Touchpress. Barry is a seasoned digital publishing veteran, creating apps based on both original and licensed IP. These include the StoryToys portfolio (My Very Hungry Caterpillar, Mother Goose Club), Touch Press Games’ library (12 a Dozen, Crafty Cut, World of Lexica), and its renowned portfolio of reference apps including Theodore Gray’s “The Elements”, and The Waste Land. Barry is an active investor in mobile content and games ventures.

    3:45 Two perspectives on digital media: Wonderz and Carlton Publishing

    4:00 Sebastian Wehner and Daniel Matzke of Wonderz. Entertainment as a service – subscription models for kids content

    Daniel and Sebastian will take you on their journey starting from creating monolithic static products, like children films and boxed Nintendo games to fluid experiences with constant content updates. They’ll shine a light on the mindset when transitioning from one to the other, common pitfalls, and what the future might hold.

    4:20 Japhet Asher, Director of Polarity Reversal and Digital Director of Carlton Publishing. As Augmented Reality technology becomes the next great evolution of digital devices, Carlton Books has established itself as the industry leader in AR enabled book titles.  Japhet Asher, digital director at Carlton, will present how the publishing company built a whole AR title list for both the consumer and educational markets.  He will share highlights of new products, demonstrating the potential of digital/print hybrids to deliver new stories and rich information for young readers.

    4:40 Update on AR and VR for 2018 by Google’s Luca Prasso. A lot has changed since his Masterclass talk last year. Or has it?  We’re pleased to welcome back Luca Prasso for an update.

    5:10 2018 BolognaRagazzi Digital Award Winners with Juror Chair Warren Buckleitner, with juror members and winners on hand.

    5:30 Amanda D’Acierno, Penguin Random House Audio  “Listen Up: The Evolving Children’s Audiobook Marketplace”  

    5:45 Demos. Do you have a product you’d like to show? Prepare a short, 3 minute elevator pitch to give to the entire group. We’ll have standard audio and video input, plus a document camera.

    6:o0 Panel: The Annual International State of the Children’s App with Neal Hoskins of Bologna Digital as the Moderator. Take a deep dive on the current issues facing interactive designers, with leading minds from various parts of the world. This annual panel is highly interactive, with plenty of discussion with the audience that will extend well into the evening.

    6:30 Break: Back to your hotel.

     Screen Shot 2016-01-29 at 9.22.11 AM8:00 Fixed price communal dinner in the center city of Bologna.

    Once again we will meet informally in the evening to dine together and continue the conversation long into the evening, Bologna style.

    The cost is 40 Euros per seat.  Speakers and members of the Masterclass are invited. Bring a tablet with apps to informally share.


    Seats are sold using Eventbrite. Please use this link.

    2018 Speakers

    • Amanda D’Acierno

      Amanda D’Acierno 

      AMANDA D’ACIERNO, Senior Vice President and Publisher, Penguin Random House Audio, oversees both adult and children’s audio publishing via the Random House Audio, Penguin Audio, BOT and Listening Library imprints, which together publish nearly 1,000 titles a year. D’Acierno is a longtime advocate for audiobooks, leading innovative efforts to spread the word about audio through regional and national awareness campaigns. Her audio career has spanned the Harry Potter series, audiobooks from three Presidents, and bestsellers by John Grisham, George R.R. Martin, Rick Riordan and Ph...

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    • Barry O'Neill

      Barry O’Neill 

      Barry O’Neill is the CEO of Touch Press, the educational games and family app publisher formed by the integration of Amplify Games, StoryToys, and Touchpress. Touch Press is is known for its high quality apps based on both original and licensed IP, including the multi-award winning StoryToys portfolio of K-3 apps (My Very Hungry Caterpillar, Mother Goose Club), Touch Press Games’ library (12 a Dozen, Crafty Cut, World of Lexica), and its renowned portfolio of reference apps including Theodore Gray’s ...

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    • Japhet Asher

      Japhet Asher 

      Director, Polarity Reversal Ltd, Digital Director, Carlton Publishing Japhet has created, written, produced and/or overseen content for Nickelodeon, Disney, CBBC, CBeebies, MTV, ABC, CBS, HBO, Fox, Canal+ and more.  He launched the CBBC and CBeebies YouTube channels and was in charge of digital content for CBBC during its most successful era to date. Japhet started out as a writer and documentary maker, making films for ABC, PBS and HBO.  He went on to become a partner in the ground breaking animation studio Colossal Pictures, which produced the very first MTV ID and made many more ident...

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    • Daniel Matzke

      Daniel Matzke 

      Daniel Matzke is the co-founder and CTO of Wonderz. Since his early youth Daniel is a passionate computer expert and programmer. After finishing high-school, he studied computer science at the Humboldt-University in Berlin (diploma degree with distinction). Already during his time at university he worked for several game companies and began giving programming lessons at the Games Academy, a private school specialized in educating game developers. Since 2005 Daniel is supervisor for the computer science and member of Games Academy’s advisory board. In 2006, after graduating, Daniel and tw...

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  • 2018 Events

    Masterclass • Mar. 25, Bologna, Italy • Register
    AppCamp • Jun. 1-3, Asilomar, CA • Register
    Highlights Retreat • Boyds Mills, PA
    Institute • Nov. 4-6, Lambertville, NJ • Register

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      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

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      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.