AppCamp 2013 Agenda



    Sunday May 19, 2013 Merrill Hall

    Get ready for the best ever Dust or Magic AppCamp

    Pack relaxed, casual clothing (layers are best) and arrive well rested with charged batteries. No overt selling or promoting is permitted; there will be a handout table where you can put flyers, information about an app, a recent study or product. Prepare a one page PDF with demo codes and send it to me by email (warren @ We’ll print one copy on site and post it near the table. If you plan on doing a demo, read this.

    1:00 pm to 4:00 pm

    appfestChildren’s AppFest (free and open to the public)

    When you arrive, if you are registered for the full AppCamp, find Barbara at the check-in desk in Merrill Hall and pick up your materials.  It will contain everything you need .

    If you are just coming to AppFest, you are welcome to stay, talk, demo and let your children explore the popcorn and apps. This part of the day is open to the public — no registration is required.  Please check-in at the Lobby to get your nametag. For a park pass or for parking questions, please check at the main desk.

    panel4:00 Panel (AppFest Members are welcome to stay)

    Welcome to Monterey Bay by Californians John Ittelson of CSU Monterey Bay, Keli Winters, Evan Moor; and  Kristen Perry, CA State Park Interpreter and Karen Barrett, Regional Interpretive Specialist

    The 2013 “State of the Children’s App” Panel with Caroline Hu Flexer,  Bjorn Jeffery, Carly SchulerGail Lovely and  Dan Russell-Pinson; moderated by David Kleeman

      • Significant papers and research
      • Apps to watch
      • Most common design mistakes
      • Thoughts on ROI (Return On Investment)
      • Examples of dust and magic from the past year
      • How to crack Google Play, the Kindle and other Android platforms
      • Children’s app trends and news
    5:00  Björn Jeffery, CEO of Toca Boca

    “How to play, make apps, do good work, and even make a living.”
    Björn will add to the talk he gave last year, to help us all understand the Toca Boca definition of magic.

    NOTE: Following Björn’s talk, AppFest members must depart.

    6:00 Dinner, Crocker Dining Hall

    Welcome to AppCamp 4 by Warren Buckleitner and Daren Carstens


    appcamp-pacific7:00 Sunset on the Pacific Beach (actual Sunset Time is 8:08 PM)

    Commencement of the annual decenterization ceremony (mandatory for New Yorkers).




    MaxWhitby_2012_12007:30 After Dinner With Max Whitby, Touch Press, with a special introduction by Aleen Stein.

    Amazing, but true — 40+ years overnight success of Touch Press, told in first person by Max Whitby. Last year we heard from Theo Gray; this year we’ll get to hear the story from the other side of the Atlantic.

    9:00 Fireside demos, informal conversation
    10:00 PM  lights out



    Monday May 20, 2013

    Screen Shot 2013-05-15 at 9.52.20 AM6:10 AM 5K Beach jog, with David Kleeman

    7:30 am Breakfast in the Crocker Dining Hall

    8:30 Child Development 101 for the Designers of Children’s Apps 2013 AppCamp Edition with Warren Buckleitner

    9:15 Learning Theory Applied to App Design with Barbara Chamberlin

    Dan Russell-Pinson9:30 Demos

    10:30  Letting Magic Happen by Dan Russell-Pinson

    You’ve seen his apps.. Stack the States, Presidents vs. Aliens and Monster Physics. Learn how Dan’s apps keep engagement high, price low, and prove you can make a living making apps.

    11:15 AppDance and Nice Touch — Charge up your tablet. This is an  informal exploration with show and tell of some of the latest HCI “best practice” applied to multi-touch settings for children (and adults).

    12:00 Lunch in Crocker Dining Hallgregg-bio-pic


    1:00 Storybots Case Study, with Gregg Spiridellis

    What is the real inspiration behind these apps?

    1:30 Demos


    Caroline Hu Flexor

    2:00 Caroline Hu Flexer: Duck Duck Moose’s past, present and future

    As one of the world’s leading architects of children’s interactive play, Caroline has successfully taken her magic recipe to millions of children’s iPads. This has been a big year for DDM — we’ll found out what’s next.

    3:00 Child Panel

    Our annual “meet your boss” grounding session with children; introduced by Keli Winters.

    • PART 1: Introductions; talk and listen to the kids
    • PART 2: Small group brainstorming with other developers and real kids.
    4:45 Talks (16 minutes each)
    1. Gail Lovely  POOF! Chalk dust or Magic dust? What educators are wishing for in apps for education.
    2. Ann H. McCormick Design guidelines for making children’s interactive media.
    3. Barry O’Neill of StoryToys. Let Me Introduce My Friend ROI (Return on Investment)

    6:00 Crocker Dining Hall

    7:00 Group photo (optional)

    bonfire7:10 Bonfire by the Pacific

    Have you ever eaten a biscuit stick? Does a California Chardonnay go with a marshmallow? Don’t miss the 4th annual S’Mores and Merlot; with group photo.

    Children of all ages are welcome; you an use this as an excuse for a sunset walk on the beach.

    Location – the firepit (walk toward the ocean from the dining hall).

    8:00 Thoughts on eBooks vs. Apps, and some “Make Your Own Research” with Carly Shuler

    8:15  David Kleeman: “Twisted Pitchers” See creative people  think on their feet as they contribute insight into the development process.

    9:00 Demos

    10:00 Lights Out


    Tuesday, May 21, 2013

    7:00 am Breakfast, Crocker Dining Hall

    Room checkout; store bags in Merrill Hall.


    8:30 AppDance and Nice Touch — Expand your definition of “App”

    9:00 Talks — 16 minutes, YouTube friendly messages to the outside world. They’re like TED talk rehearsals, with smaller cameras.



    11:00 Fishbowl: “Magic, Defined.” Select participants share thoughts, successes and failures. Each will present one PPT/or Keynote slide on the spot.

    12:00  Box Lunches

    2:00 Toast and depart.








  • 2018 Events

    Masterclass • Mar. 25, Bologna, Italy • Register
    AppCamp • Jun. 1-3, Asilomar, CA • Register
    Highlights Retreat • Boyds Mills, PA
    Institute • Nov. 4-6, Lambertville, NJ • Register

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  • Conference testimonials


    • laserpinters

      Sanj KharbandaVP Digital Strategy, Houghton Mifflin Harcourt, Dust or Magic Hurricane Edition

      "Unique, inspiring, eye-opening. I would recommend anyone involved in the interactive space for kids to attend at least one. Thank you to everyone for sharing and being an inspiration."

    • SONY DSC

      Roby JohnCEO, TapToLearn, Dust or Magic Hurricane Edition

      "Thanks for a great first Dust or Magic. Made it totally worth flying all the way in from Mumbai."

    • dustormagic-peterspicture

      Valerie ConnellVP Product & Market Strategy, The Waterford Institute, Dust or Magic 2010

      "Top Notch conference with A-list attendees - a pleasure to be included with the best of the best!"

    • katewilson200

      Kate WilsonFounder & Managing Director, Nosy Crow, Dust or Magic 2011

      "Relevant, invigorating and mind expanding: a great event. Warren's energetic, warm and informal style of communication and facilitation is key."

    • SONY DSC

      Krista MarksDust or Magic 2011

      "The best part is the inspiration that comes from being with a group of like minded, passionate, talented humans."

    • Jens Peter de Pedro

      Jens Peter de PedroPlay Designer, Toca Boca, Dust or Magic Hurricane Edition

      "If you are in Children's Interactive Media it's like coming to Church. You got to go for spiritual reasons. And it's only once a year!"

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM '13 Institute

      "Dust or Magic Fall is a must attend event to help increase chances of making successful children's new media products."

    • charity 1

      Charity GerbrandtCreative Lead, Disney Club Penguin, DM Institute '13

      "So great to share with like-minded people in a low pressure, no drama environment. Great size, space and leadership."

    • Kimberley SorensonThe Waterford Institute, Dust or Magic Highlights Foundation 2015

      "A wonderful opportunity to get down and dirty with a lot of different voices in a protected space. Inspiring + energizing on all conceivable levels -- many many thanks."

    • JCC

      Jayne ClarePresident, Teachers With Apps, Dust or Magic Highlights 2015

      "Leaving with a wealth of new knowledge, friends, ideas and inspiration!"

    • Erin - bio pic

      Erin ReillyCreative Director, Annenberg Innovation Lab at USC, Dust or Magic eBook Retreat 2013

      "This was just the retreat I needed to learn and to be inspired by others." 

    • Scott_Traylor_200x200

      Scott TraylorPresident, 360KID, DM 2002-2010

      "Come for toys, stay for friendship; leave with knowledge."

    • jlodahl

      Jesper LodahlCEO, SmartTots, Dust or Magic Hurricane Edition

      "Great crowd, great minds, great learning experience."

    • Hans WagnerOwner, Computer Explorers, Dust or Magic 2014

      "Just soaked in all of it. Great environment!"

    • Megan SmithSenior Designer, Interactive Media, Highlights for Children, Dust or Magic 2014

      "Warren and Daren really made everyone feel relevant and comfortable. Perfect balance of healthy criticism and ideas for growth."

    • aleen

      Aleen SteinCEO, Organa, Dust or Magic 2014

      "Even though I'm not making apps right now, exciting and relevant to my life."

    • Screen Shot 2015-09-23 at 4.03.01 PM

      Lorraine AkemannMoms With Apps

      While there is no shortage of conferences on kids and tech, Dust or Magic stands out in the crowd. This might be because attendees are required to leave their egos at home, or cast them into the ocean until the sessions are finished.